MOSCOW — I wanted my dozen or so meals here to be representative of the cuisines and tastes of the Russian Federation. As the capital and largest city, Moscow is in the best position to showcase Russian cooking as more than just smelly borscht. I wanted to go low, high, and find some tasty treats.
Me and my plans. The reality has been that I've been so busy running from one side of the metro station to the other reading Cyrillic and quizzing people on scholarships that food is an afterthought. Moscow on 800 rubles a day leaves no room in the budget for a splurge at a fancy, elitny restaurant. The only oligarchs I spotted on this visit were zooming by in their Black Bentleys as I stumbled around to the nearest subway station. Thankfully I've not gotten so lost in Moscow to run into a place where it's possible to eat out of a tent, although I hear that these "refugee restaurants" exist in some outer ring roads.
No, I've been sticking to meals on demand, and during the day that means blinki (a savory crepe) joints near museums and monuments, and at night, restaurants along the Arbat. I've made it twice to Mu-Mu, the canteen where I had an interesting meal with Helen, once to a Turkish place with a great Donner kebab, and another time to the ultimate Russian restaurant. Perhaps you've heard of it. It's called McDonald's.
I dine at the Golden Arches once in every country visit without apology. There's so much to learn about a culture by seeing how they've refined the ultimate American tradition to suit local conditions. The brutal Russian winter prevented me from visiting the most historically important McDonald's outlet – Pushkin Square – where thousands of Soviets camped out overnight on January 31, 1990, for their first taste of an American made meal. This massive facility, which seats 900 people at once, is a shrine to capitalism's arrival in Russia.
The Arbat outlet is little different. It has recently been remodeled, much like the one in Pushkin Square. The sleek steel counter tops and faux-mahogany wall panels resemble the bridge of the Enterprise more than my McDonald's down the street. There are 17 cash registers, all open during dinner hour visit.
Some McDonald's innovate with different cuisine offerings, spinach curry puffs in India and lobster rolls in Maine, but McDonald's Russia offers a straightforward American burger and fries. While the decor is fancy, it is standard-issue McDonald's Europe, and soon will be found in restaurants from Reykjavik to Istanbul. Uniquely Russian is the attention to the queue management and the flow of people. On entering the restaurant, an attractive young woman assigns diners to a line. On my visit, the line is quite long for a fast food restaurant, and it takes about 15 minutes before I get to the front.
(There's an even crazier feature to this restaurant, which I unfortunately did use: a walk-through window. I know some restaurants in cities have an ice-cream machine on the street, but this is a full-service, two-window affair that resembles the drive-through, except its for people wearing fur coats, not behind the wheel.)
I order, but get only my fries and then am sent to a stool near a window. There are few private tables at this McDonalds. The main door is at the middle of the restaurant, and besides the kitchen and line space the rest is reserved for four eating areas. Most parties mix together, pensioners and young couples, tourists and locals at the large tables and stools without backs. My situation does not seem to be unique: most people seem to be given only part of their meals and pointed to a certain table. I hate to draw an analogy too far, but it seems very centrally-planned. Why can't I sit where I want? Is the number of hamburgers deliberately kept low in order to control where people sit?
At least there's been no attempt to mess with the food. Or maybe there has. The fries are crispy and perfectly salted. The hamburger, when it arrives, seems bigger than normal, and has just the right amount of ketchup and mustard.
McDonald's has an incentive to get it right. As recently as eight years ago, the average Russian ate out just once a year. Thanks to rising oil prices, things are a little better now, but people don't eat out all that often. A meal at a restaurant is special, and McDonald's still counts as a special expierence. So there's extra attention put into the food – and where people sit.
Tuesday, December 04, 2007
Babushka With a Side of Fries
Posted by
Shubashu
at
12:51 AM
Labels: fast food, older folks, poverty, restaurants, Trans-Siberian Rail Way
